The world has billions of consumers, and the career requirements for marketing are similarly diverse. Often, the most important marketing requirement is experience in a field relevant to the business in which you'll be working. Want to help sell vaccines for diseases that affect endangered populations of Artic animals? Your years as a zookeeper in Alaska might be crucial to landing you the job.
More conventional approaches to a career in marketing include a bachelor's or master's degree in business administration with an emphasis in marketing. But whatever your degree is in, you will go a long way towards meeting the career requirements for marketing if you stock up on courses in business, management, finance, economics, and statistics. And education alone isn't likely to land you the marketing job of your dreams. Most marketing positions are filled by promoting experienced people who have been working their way through firms for years.
Persuasive communication may be one of the most important career requirements for marketing. Creativity and the ability to understand the public are also highly important skills for would-be marketers. Because marketing is a highly competitive field, you need to be quick and original in how you sell yourself for a given job. A different angle or a particularly relevant expertise may be all you need to set you apart from the rest of the pack of well-trained business people.
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